You came to it through an acquisition. Itd be like being able to walk away with your channel. All I see is this constructiveness across these two segments. We're the Film Fanatics. In the podcast, she . A podcast from The Verge about big ideas and other problems. Are you saying, Its actually billions of podcast impressions? Im going to get in trouble too, just like you are. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. The core fundamental, pretty consistent business model of podcasting is a rev share model. Will Ferrell has started a podcast as the character he played in the movie of the same name. Is there any way to actually innovate? I think its really cool. Our marketing people are here, youre very good. Weve arrived. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. Were in total control there. The Ron Burgundy Podcast. I really just keep going back to this notion that its perfect the way it is. It has brought in underrepresented creators like nothing else weve done. We make TikToks too, by the way. Carolina Barlow: Co-Host, Writer, and Producer. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. And the other is really edgy, innovative audio drama. I also think theres a new thrust in influencer marketing. I think we moved off it too fast and I think its a robust business we should still focus on. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. How do you account for that? That is technically a long tail show. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Are they yours if theyre subscribed in Spotify? Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. CPMs are going up and the quality of the online ad marketplace is going down. Was Great. People trust podcast content more than they trust what they see on social media by like 60 percent more. No, because podcasting is a decentralized medium insofar as its distribution is concerned. The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. Film series [ edit] While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . Its not mutually exclusive, first of all. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. Is it just Bob Pittman being like, Chaos reigns. He founded it in a Duke University dorm room, and now hes found his way into podcasting. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. Everybody in this room has worked damn hard for the last 20 years to get to this point. This is obvious at this point. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. We tell stories through human conversation, more than anything else. Thats the only difference so far. Yeah. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. All I say to them is, This is no longer an experimental bucket of marketing. When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. The Ron Burgundy Podcast. Do you think that youre moving the high-margin dollars into the longer tail? Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! She said, On the podcast, its much looser. Carolina Barlow: Co-Host, Writer, and Producer. Its incredibly collaborative. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. Im very interested in the derivative work potential of podcasts. Its the suspense for the org chart question. You get to market all these shows with your massive terrestrial network and your now massive podcast network. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. If there are principles that I try to remember once a week or so, its probably those three. What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. Is that how it goes when you talk to these folks? The iHeartPodcast Network is home to more than 800 iHeartPodcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime - and everything in between including leading podcasts such as "The Ron Burgundy Podcast," "Paper Ghosts . We may not have liked it, but there usually was a problem getting fixed. Do you even talk to them, or are you just like, Screw it, take my RSS feed? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I think they know the effect, long-term, that you have when you stop marketing. So I dont depend on it, but we have seen some traction there across 10, 12 shows getting optioned and its meaningful, with huge partners in Hollywood. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. Whats the structure below you to make all this work? The. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. So far, that is all we know, which is a shame. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. It didnt go well for him either. First of all, search engine optimization, period, is a version of what youre talking about. The Ron Burgundy Podcast. The problem it was solving, the price point was undeniable, it made perfect sense to me. That is some real Silicon Valley stuff. The Ron Burgundy Podcast Season One Trailer. Dynamic ad insertion and geo-targeting made lots of stuff possible. Theres a sigh of relief from the YouTube people somewhere. I mean, aside from the iHeartPodcasts app, obviously. Thats not really how it works. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. Then, up and coming Tim Heidecker joins him. The toothbrushes were great. In podcasting, it is fundamentally different. 2023 Vox Media, LLC. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Theyll do it for usually one of two reasons. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. This is a split, right? Its happening. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. I didnt know it until then, but once he said it I was like, Oh my God. Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. Go make good decisions and follow Decoder on TikTok. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. He was like, I believe in this medium. The other is the digital audio group. This was a year ago, and so now hes like, Whatever, dude. You take the point. This year, were all talking about YouTube and video podcasts. I will say one more thing. My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. One San Diego legend joins another for the definitive interview with the San Diego Chicken. We all get it by now, painfully. I have a card here that says NFTs on it. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields.
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